SUBJECT: Professional Skill Development course

i) Effective communication in Business, Importance and benefits of effective
communication., Components of communication, The concepts and problems of communication, Non-verbal communication.
ii) Seven C's of Effective Communication, The Process of preparing Effective Business Messages.
iii) The Appearance and Design of Business messages, Business letters, Memorandums, Special time saving message media.
iv) Persuasive Written Business, Short Reports, Long (Formal) Reports, Strategies for Successful Speaking and Successful Listening, Strategies for Successful Informative and Persuasive Speaking., Strategies for successful interpersonal Communication, Strategies for successful Business and Group Meetings.
v) Activities: Communication Games, Report writing skills, Effective communication Skills, Technical Project Report preparation
vi) Issues of basic human Psychology and value system.
vii) Negotiation Skills

Reference

Communications in Organizations, Dalmar Fisher, Jaico Publishing House
Effective Business Communications, Herta A. Murphy, Herbert W. Hildebrandt & Jane P. Thomas, McGraw Hill
Report Writing for Business, Lesikar, Raymond, Richard D. Irwin Inc.
Business Communication: Strategies and Solutions, John W. Baird & James B. Stull, McGraw Hill
Tough Choices- Managers Talk Ethics, Toffler, Allied Publishers Pvt. Ltd.
Lateral Thinking, Edward De Bono, Penguin Books

Term Work
Should contain at least 10 assignments covering the syllabus

Tutorial
Tutorial should contain 5 assignments

Practical Industrial visits, mock GD, mock presentations / seminars